One of the large challenges you face as an equine marketer is achieving what marketing professionals call "top of the mind awareness" of your horses and business.
I am having a hard time writing descriptions to advertise each of the horses that I have for sale. I sound like a broken record: everything is "wonderful," "beautiful," "lovely," and so on. What is a better way to write my ads?
This is a very common problem, especially when you have limited space such as when you are writing a classified ad. But there is a way to keep from sounding like a game show contestant talking about his "beautiful wife and three wonderful children." Breaking out a thesaurus to come up with more words for "beautiful" isn't the way to do it, so I'll give you a few hints....
In Coaching Corner, Ingrid responds to readers' questions on business and equine marketing for their horse businesses. Have you got a question about equine marketing that you would like answered? Submit your question by email to: Ingrid@equinnovation.com
You know that your horse business website can be a great friend to you in your equine marketing, but are you paying it the attention that it deserves? Are you forgetting to introduce your friend?
Do you have a marketing trick or tip you would like to share with other readers? If so, send an email to Ingrid@equinnovation.com. Thanks for your input!
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For information on republishing any of these articles, please email Ingrid@equinnovation.com or call Ingrid at 231-275-3355.