I am having a hard time writing descriptions to advertise each of the horses that I have for sale. I sound like a broken record: everything is "wonderful," "beautiful," "lovely," and so on. What is a better way to write my ads?
This is a very common problem, especially when you have limited space such as when you are writing a classified ad. But there is a way to keep from sounding like a game show contestant talking about his "beautiful wife and three wonderful children." Breaking out a thesaurus to come up with more words for "beautiful" isn't the way to do it, so I'll give you a few hints:
When you think subjectively about specific details and consider which qualities appeal to your customers, you will have no shortage of things to include in your descriptions.
Good luck with your writing and all of your marketing!
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Copyright 2005. This article first appeared in The Equine Business Edge, Equinnovation's complimentary newsletter (click to subscribe).
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