You know that your horse business website can be a great friend to you in your equine marketing, but are you paying it the attention that it deserves? Are you forgetting to introduce your friend?
The first step toward maximizing the benefit that your business gets from your website is to make sure that people know it exists. One of the primary ways to tell people about your website is by giving them the address. Not that you should stand on a corner and tell passersby "I have a website at www-dot-myfarmname-dot-com!" You could do that, but you will reach more people, more effectively, with little effort, and—better yet!—no expense, with these methods:
Don't forget about your website. Spread the word and let your site get discovered!
Have a question about marketing your equine website or other comments regarding this article? Send Ingrid an email at Ingrid@equinnovation.com. Thanks for your feedback!
Copyright 2005. This article first appeared in The Equine Business Edge, Equinnovation's complimentary newsletter (click to subscribe).
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