The EQUINE BUSINESS EDGE
The Complimentary Equine Business
and Marketing Newsletter
October 2005

In This Issue:


DEMYSTIFYING EQUINE MARKETING:
Those Mysterious Marketing Plans

Every business needs a marketing plan. The most compelling reason is that a good marketing plan keeps you from wasting money and time. . . .

Read on for more about equine business marketing plans, what they are and tips on writing your own.


COACHING CORNER:
Finding Time to Market Your Horse Business

Question:

I operate a horse boarding business and know I need to do more marketing. I have some good ideas but running the stable takes up most of my days, and I never seem to have the time to try any of my ideas. How does anyone ever have time to do it?

Read on for a strategy to work marketing into your schedule.



TRICK PONIES:
A Marketing Plan in Action

Something new has been going on at the breeding farm of one of my clients. Lately, her phone is ringing and her email box is pinging like never before....

Read on for the secret of her new success.



Copyright 2005. Contents may not be reproduced in any form without permission.

For information on republishing any of these articles, please email Ingrid@equinnovation.com or call Ingrid at 231-275-3355.